I read The Dirty Dozen when I first started my journey with natural skincare. I was so shocked and in disbelief at the amount of fillers and toxins that are in our everyday products. I was consumed and believed in companies who labelled their products as “99% Natural”, “Made with Organic”, “Paraben-Free”, and “Unscented”. This type of labeling is called “green washing”.
Simply put, green washing is leaving out the whole truth. Yes, they may have used some organic ingredients, and yes, they may have used ingredients that are 99% “natural”. But what makes up the leftover 1% of ingredients? The words “organic” and “natural” are very loosely used in this industry as there are many loopholes that the words provide. Most of the time it is used to make a company appear to be more environmentally friendly than it really is.
Begin your journey by simply learning more.